Thursday, April 10, 2008

sales vs marketing

Having been both a marketing & sales executive, I have seen first-hand how silos between these two departments can exist while products (or the sale of services) still "succeed" despite the rivalry. But there's a high price to pay when you consider that it affects the well-being of your company culture.

A culture is the values and practices shared by your team. It's important, because a bad company culture can literally "make or break" your firm.

On 04/22/08, the AeA Los Angeles Council is sponsoring "50 NEW ideas in 50 Minutes" which will show business leaders how they can immediately improve performance within their sales & marketing departments. Panelists include:
  • Mark Friedman, President of the Velos Group, an industry expert in Sales Lead Management. Worked at Shearson Mortgage, Basic Four, Madge Networks, CalComp, Ingram Micro, etc. National speaker and author on sales lead management.
  • Judy Key Johnson, former IBM executive and president/COO of Southern California technology companies. Judy is known as the “Branding Queen” for her work creating strong, effective identities for companies and product lines. Judy brings a guerrilla attitude with a hint of Big Blue to everything she tackles. Marketing is in her blood and yes, she bleeds Blue.
  • Phil Nasser, Managing Partner of Sales Productivity Institute LLC, has specialized in the information technology industry. He has been a CEO Coach, general manager, VP of Sales and sales trainer and is known for driving growth in difficult situations where tact and change are needed. He is also a part-time professor of strategy at California State University, Fullerton.
  • James Obermayer, Principal of Sales Leakage Consulting, Obermayer is a well-known speaker and consultant for B2B companies. Author of three books and 80 plus articles on sales and marketing, Obermayer works with companies that have “momentum” issues. His client side experience includes senior management positions at Brentwood Medical Products, Inquiry handling Service, Stac, Inc., Internet Products, Kern Direct, AdTrack Corporation and Beckman Instruments.
  • Moderator: Pam Wasley, CEO/Chair of Cerius Consulting Group, Southern California’s largest executive consulting group has been president of Data Site (medical software) and Senior VP of Unifi. She has also served as Chair for the $30 million non-profit Orange County Head Start.

Their collective years of sales & marketing experience are distilled into 50 ideas that can shape a long term impact on your business. With straight to the gut, how-to-do-it ideas, these speakers (who don't always agree with each other), strike sparks in a rapid presentation that will send our audience away with actions that can be implemented in their companies.

Who should attend? Presidents, CEOs, Business Owners. Vice Presidents of Sales. Sales Directors. Vice Presidents of Marketing. Directors of Marketing. Marketing Communications Managers. Advertising, Direct and PR Agency Executives.

REGISTER FOR THE EVENT - your $25-dollar contribution includes the price of breakfast on 04/22/08 from 8:00am - 10:00am @ Maggiano's (6100 Topanga Canyon Blvd.) in Woodland Hills.

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